In a nutshell: With Pre-Save you give your listeners the opportunity to save an upcoming release before its release, so that it will appear directly in the fan’s library on the release day. In this blog we explain how they work and what advantages they bring. But how is this supposed to work with streaming services, where you don’t own the music and therefore can’t pre-order it? This works via so-called Pre-Saves, which are possible at Spotify and Apple Music. With download shops or physical products, it’ s already standard practice to make the release available for pre-order, for the sole reason that you can collect sales for the important first chart week. What the advantages are for the promotion and the algorithms. How to set up a pre-save campaign on Spotify and Apple Music.
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